From David, DIA Founder & CEO

From the inception of DIA in 2021, my goal was to design and sell gear that helps spread the message that each and every single one of us already has what it takes to be great. The only thing that is required is Discipline, Intensity, and Action every day towards whatever you feel will make you great.

In addition to spreading the DIA message, I also wanted to give back to those who sacrifice so much. Because my business partner and I are United States Marine Corps Veterans, we understand the sacrifices service members and their families make in the support and protection of our country and it's citizens. We hold veterans in high regard because they wanted to be and have achieved greatness. Some service members even going as far as giving their lives for you and me.

In addition to supporting veterans and service members, we also feel that First Responders sacrifice so much for us as well. They put their safety and lives on the line every single day.

Therefore, DIA gives back by donating a percentage of proceeds from the sale of all DIA gear to organizations that support the lives of Veterans, Service Members, First Responders, & their Families. We know they sacrifice so much to help ensure our freedom and safety.

Organizations we've donated to since 2021 include:

• Flanders Fields
• Children of Fallen Patriots
• The Paddy Brown Foundation (Captain Paddy Brown was a USMC Vet)
• Operation Allies Refuge Foundation
• National Fallen Firefighters Foundation

Although we're still a startup, we know Veterans, Service Members, First Responders, & their Families need our help. And that's what we will continue to do: to help those that help keep us free and safe, even if we are unable to turn a profit. It just makes sense to us.

If you have any questions or know of good organizations that could use our help, please reach out.