Because Freedom Doesn’t Defend Itself

By DIA

The world looks to America—not just for innovation or opportunity—but as the gold standard of what freedom can create. Our influence is woven into the fabric of the modern world, shaping economies, inspiring revolutions, and standing as a beacon of what’s possible when liberty is protected at all costs. But make no mistake: none of that exists without the Americans willing to leave home and stand on the line.

Without those men and women who deploy into the most volatile corners of the earth, our way of life wouldn’t just be under threat—it might not exist at all. Borders would look different. Flags would fly with foreign colors. Entire nations would speak under regimes, not in their native tongues. The only thing keeping that darkness from spreading is the enduring strength of deployed Americans holding it back.

Every Friday, we wear RED—Remember Everyone Deployed—because the cost of freedom is still being paid in real time. They’re out there so we can be here. They’re the light in places most people would never dare to go. And they do it willingly—not for glory, but because they believe in something greater.

Our new RED shirt is our salute to the brave. A weekly reminder that freedom isn’t free. And a way for you to stand with those still standing watch in places far from home.

Every Friday, we wear RED. Now you can too.

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This shirt is made especially for you as soon as you place the order. We don't mass produce DIA gear, which is why it takes us a bit longer to get it to you. Making DIA gear on demand helps reduce overproduction & waste, so thank you for making a thoughtful purchasing decision.

Fit & Feel:

This shirt will humble you in the face of a great Americans. Soft, form-fitting, and pre-shrunk. Maintains shape after washing.

Materials:

• 100% ring-spun combed cotton
• Heather Grey is 90% cotton, 10% polyester
• Pre-shrunk fabric
• Side-seamed construction
• Standard length

Care Guide:

• Machine wash cold, inside-out, gentle cycle with mild detergent and similar colors. Use non-chlorine bleach, only when necessary. No fabric softeners.
• Tumble dry low, or hang-dry for longest life.
• Cool iron inside-out if necessary. Do not iron decoration.
• Do not dry clean.

Product Tags:

T-shirt, TShirt, Tee, Men, Tops, Adult, Cotton, DIA, DIA Everyday, RED, RED Friday, Remember Everyone Deployed, Veterans, Active Duty, USMC, US Navy, USAF, US Army, USCG, Freedom