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Customer Reviews

Based on 4 reviews
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Tom (Naperville, IL, US)
Second Order; Couldn't Be More Satisfied

I was so impressed with my first DIA hoodie, I ordered two more! One for me (USMC Vet) and one for my daughter (USN Devil Doc). The quality of the hoodie is impeccable but what's even more important is the reminder to Never Forget the pain of the Benghazi & Kabul disasters.
Semper Fi. Never Forget.

Thanks for your review Tom.
We will always remember the preventable Benghazi & Kabul disasters.
Semper Fi Brother!
David @ DIA

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Tom LaPera

Awesome sweatshirt. Great quality although they run a little small in my opinion but they exchanged my large for XL with no issue and very quickly! Thank you.

Our pleasure Tom!
Thank you for helping to honor and remember the Kabul 13.
David @ DIA

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William Rowan (Rochester, NY, US)
American pride.

Certainly a great way to show pride in our military and to honor our fallen.

Thanks for your review William.
We're proud of our service members and veterans, and will always honor those who made the ultimate sacrifice.
Thank you for helping to remember the Kabul 13.
David @ DIA

DIA
WEAR WHAT MATTERS TO YOU!

Supporting the lives of Veterans, Service Members, First Responders, & their Families

From David, DIA Founder & CEO

From the inception of DIA in 2021, my goal was to design and sell gear that helps spread the message that each and every single one of us already has what it takes to be great. The only thing that is required is Discipline, Intensity, and Action every day towards whatever you feel will make you great.

In addition to spreading the DIA message, I also wanted to give back to those who sacrifice so much. Because my business partner and I are United States Marine Corps Veterans, we understand the sacrifices service members and their families make in the support and protection of our country and it's citizens. We hold veterans in high regard because they wanted to be and have achieved greatness. Some service members even going as far as giving their lives for you and me.

In addition to supporting veterans and service members, we also feel that First Responders sacrifice so much for us as well. They put their safety and lives on the line every single day.

Therefore, DIA gives back by donating a percentage of proceeds from the sale of all DIA gear to organizations that support the lives of Veterans, Service Members, First Responders, & their Families. We know they sacrifice so much to help ensure our freedom and safety.

Organizations we've donated to since 2021 include:

  • Flanders Fields
  • Children of Fallen Patriots
  • The Paddy Brown Foundation (Captain Paddy Brown was a USMC Vet)
  • Operation Allies Refuge Foundation
  • National Fallen Firefighters Foundation

Although we're still a startup, we know Veterans, Service Members, First Responders, & their Families need our help. And that's what we will continue to do: to help those that help keep us free and safe, even if we are unable to turn a profit. It just makes sense to us.

If you have any questions or know of good organizations that could use our help, please reach out.