FOUNDED BY VETERANS FOR ALL AMERICANS+

DIA was founded by US Marine Corps enlisted veterans to promote the greatness inherent in all people regardless of religion, culture or race. We believe individual greatness can be found through our inalieble right to freedom, to pursue happiness, and to express ourselves authentically.

MEET THE FOUNDER

The founder, David Gonzalez, was a USMC 0311 Infantryman (Rifleman) stationed with 2nd Ballation, 3rd Marine Regiment (2/3) in Hawaii. He signed the dotted-line because he believed in the tenets of our founding fathers and wanted to defend those ideals; he still does. David founded DIA to encourage everyone to seek personal greatness instead of depending on self-interested corporations and governments who thrive on our obedience to a system that subverts our personal liberties. It's time to seek greatness for ourselves in spite of the forces actively working against us.

DAVID'S FAVORITE SHIRT

DIA = DISCIPLINE + INTENSITY + ACTION

DIA isn't a lifestyle brand, its a mindstyle brand. Every day you get the opportunity to be great. Whether this greatness is focused on yourself or others, the decision is yours. The best part is that you already have what it takes, so go after what you want. Life is short and your time isn't never guaranteed. You got this!

MEET THE MARKETING GURU

Caleb Sparks was a USMC 0331 Machinegunner with 3rd LAR out of 29 Palms, CA. Caleb teamed up with David through the Marine Corps Brotherhood connections on other projects and when David pitched the idea to help encourage greatness among Americans+, he jumped on it and has never looked back. He primarily handles the graphic design and digital marketing efforts of the company.

CALEB'S FAVORITE SHIRT

DEPLOY THE DIA MINDSET WITH OUR ROADMAP

Achieve greatness by deploying the DIA MINDSET every day:

DISCIPLINE = Doing what needs to be done. When motivation isn't enough, discipline is the key.

INTENSITY = Commit 100%. Anything less and you're lying to yourself.

ACTION = It's simple: take action. No other option.

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